marketing plan re-write

Raphael Pires                                                                                                                                                 

For more information contact                                              

Ryan Lansberry

4Shore Clothing Company

(555) 555-5555

Facebook.com/4shoreclothingco

Company Summary

            4shore Clothing Company is a surf wear brand that started in Feb. 2012. The founders are Ryan Lansberry and Austin Stegman. They started the company because they both liked the idea of being their own bosses, Lansberry said. Now they run their business with the goal of providing the best products and service to their customers.

Target audience

According to Lansberry, the company plans to target “surfers of all ages.” So they make products that aren’t specific for a certain age group.

The company will start marketing locally in Orlando, Fla. Eventually they plan to expand their marketing throughout the state of Florida and beyond.

 Marketing objective

They plan to make hats available for purchase in February 2013. Therefore we have come up with a marketing technique to spread word of the up coming product (hats).

4shore

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-       We will start by using Facebook more actively, because its one of the most commonly used social networks in the world.

-       We will allow people to become more interactive with the company by being able to post pictures of themselves on the company page.

-       We will also make it possible for potential customers to be able to talk to both Ryan Lansberry and Austin Stegman (founders of 4shore) about the company and its product.

-       We will use these tools made available to us by Facebook, to set up and online contest to be able to win one of the new hats.

1. To enter you must post a picture of yourself wearing a 4shore shirt/tank top, on the company’s page.

2. Lansberry and Stegman will both decide on the picture that best represents the beach/surfer style the company is going for.

3. The winner will be able to choose from any of the hats that will be made available to be received as a prize.

This will all be done prior to the release date, in order to create anticipation for the release date of the hats, and hoping that it will create a want in the customers.