press release re-write

Raphael Pires                                                                                                                                                 

For more information contact                                               

Ryan Lansberry

4Shore Clothing Company

(555) 555-5555

Facebook.com/4shoreclothingco

4Shore clothing company announced today that they will make hats available for purchase on Feb. 15, 2013.

Ryan Lansberry, co-founder of 4Shore, said that he is very excited to bring hats into the company because he believes it will help move the company forward.

In honor of the new product that the company is releasing they will be setting up a contest in early Jan. 2013. The winner will be allowed to choose any of the 4shore hats as a price.

All that needs to be done to enter the contest, is take a picture of yourself wearing one of the already available 4shore products (shirt/tank top) and post it on the companies Facebook page.

The photo that best represents the “Surfer” lifestyle will be the winner. The photos must be appropriate (PG-13) and must show the 4shore logo on the product that is being worn in the picture.       

              (more)

                                                 

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The 4Shore Facebook page will allow for potential participants to discuss the contest and share ideas with one another. They will also be able to chat to Lansberry or Stegman themselves, asking them any questions they have about the contest or the product.

           

“We are very excited to present the new product to our customers, and hope they like it as much as I do” Lansberry said.

More information on the contest will be available soon on the company’s web site at www.4shoreco.com

           

           

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marketing plan re-write

Raphael Pires                                                                                                                                                 

For more information contact                                              

Ryan Lansberry

4Shore Clothing Company

(555) 555-5555

Facebook.com/4shoreclothingco

Company Summary

            4shore Clothing Company is a surf wear brand that started in Feb. 2012. The founders are Ryan Lansberry and Austin Stegman. They started the company because they both liked the idea of being their own bosses, Lansberry said. Now they run their business with the goal of providing the best products and service to their customers.

Target audience

According to Lansberry, the company plans to target “surfers of all ages.” So they make products that aren’t specific for a certain age group.

The company will start marketing locally in Orlando, Fla. Eventually they plan to expand their marketing throughout the state of Florida and beyond.

 Marketing objective

They plan to make hats available for purchase in February 2013. Therefore we have come up with a marketing technique to spread word of the up coming product (hats).

4shore

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-       We will start by using Facebook more actively, because its one of the most commonly used social networks in the world.

-       We will allow people to become more interactive with the company by being able to post pictures of themselves on the company page.

-       We will also make it possible for potential customers to be able to talk to both Ryan Lansberry and Austin Stegman (founders of 4shore) about the company and its product.

-       We will use these tools made available to us by Facebook, to set up and online contest to be able to win one of the new hats.

1. To enter you must post a picture of yourself wearing a 4shore shirt/tank top, on the company’s page.

2. Lansberry and Stegman will both decide on the picture that best represents the beach/surfer style the company is going for.

3. The winner will be able to choose from any of the hats that will be made available to be received as a prize.

This will all be done prior to the release date, in order to create anticipation for the release date of the hats, and hoping that it will create a want in the customers.